Expand your customer base or announce new products – advertising plays an important role in every business, including in the nail salon. You can draw attention to yourself and your nail salon with attractive shop window lettering, customer stoppers or banners. Interesting discount campaigns, product displays close to the audience, social networks and recommendations from your existing customers are particularly suitable for targeted advertising - our nail designer Stefanie has a few tips and tricks for you on how to choose the right advertising and place it intelligently so that it immediately catches your customers' attention eye falls.
Discount promotions 🛍️ for new customers
“After Christmas or New Year’s Eve is the perfect time for great discount campaigns to draw customers’ attention to you in the months with low sales,” says our expert. For example, complete packages with pedicures and manicures for a reasonable fixed price are interesting, or a manicure and nail painting is included as a brilliant extra for free - think of something that your customers find attractive and that excites them. Word of your great offer can get around and attract new customers to your store, but it can also be of great interest to regular customers.
- Discounts for new & existing customers
- Best time: Low sales months
- Offer complete packages
- Brilliant extras for free
Nail salon: Social networks 👍 for advertising
Simple, quick and individual – social networks such as Facebook , Twitter, Instagram or Pinterest offer you a variety of options to show your nail art or to advertise specific offers. This type of advertising is particularly effective and cost-effective. “You can reach many people with social networks, enjoy likes and shared content and become known beyond your customer base,” says our expert. Our tip: Always choose a friendly salutation for your posts and work with photos that you have taken yourself to advertise your new products or promotions - this looks authentic and unique!
- Simply fast
- Can show & make targeted advertising
- Effective & cost-effective
- Information is spread by liking and sharing
Advertising: New products & collections in the nail salon
If you advertise stylishly in your local nail salon, you can expect genuine interest. Your customers visit you because they are already enthusiastic about your services and will certainly take advantage of discount campaigns or something similar. For example, you can work with displays in your studio or with posters in the windows as well as with product display shelves to advertise new trend colors and products in your range and draw attention to new collections .
- Discount promotions
- Display in the studio
- Posters in the window
- Present new products
- Show trends & collections
Customer satisfaction as advertising: rely on recommendations
When it comes to customer acquisition, our expert relies primarily on recommendations from her existing customers. A solid customer base who comes reliably and whose wishes you know exactly ensures smooth processes and can bring in the sought-after recommendations. “If your customers are satisfied with your work and have beautiful results on their nails, others will ask and you can win new customers,” explains our nail designer. Through customer satisfaction, based on the quality of your well-structured work and a friendly, appreciative atmosphere, you can enjoy recommendations and expand your customer base.
- Recommendations from existing customers
- Satisfied customers
- High quality of work
- Good work structure
- Appreciative atmosphere